Grade 12 · San Diego, CA · Aspiring entrepreneur with a passion for business, marketing, and design.
"I don't want to just study business. I want to do it."
Right now
Applying to college
3.9
Unweighted GPA
180
Internship hours
95
Volunteer hours
4
Small businesses helped
About
I'm a senior at a public high school in San Diego. I grew up between two languages and two cultures, and somewhere in the middle I fell hard for business, marketing, and design — the kind of stuff that turns a small idea into something people actually notice.
Most of what I know I've learned by trying: running my school's DECA chapter socials, redoing a friend's mom's bakery menu in Canva, and last summer, interning at a local marketing agency where I finally saw how real brands get built.
I don't want to wait until college to start figuring this out. I'd rather learn by doing small things now — and mess up while it's still cheap.
Languages
English · Spanish
Interests
Business · Marketing · Design
School
Mission Bay High School
My Journey
High school in chapters — the small moments that pointed me toward business, marketing, and design.
01 · Freshman
Made posters for spirit week in Canva. Realized I liked laying things out more than the events themselves.
02 · Sophomore
Competed in Principles of Marketing. Placed 4th at regionals. Started running the club's Instagram.
03 · Junior
A neighbor's bakery paid me $150 to redo their menu and social. Learned what a brief and a deadline really mean.
04 · Senior
Marketing intern at a small SD agency. DECA chapter VP. Applying to business schools with a portfolio, not just a résumé.
What I Care About
I love the puzzle of it — how a small choice about price, product, or promise can change everything for a tiny shop.
Good marketing isn't loud — it's a brand that sounds like an actual person you'd want to talk to. That's what I want to make.
I'm the kid who redoes a group project's slides at midnight. Type, spacing, and color are quietly a form of respect.
Half my family runs small businesses. Helping neighborhood shops look as good as they actually are just feels personal.
Impact Dashboard
I try to measure success not by the number of activities completed, but by the positive impact left behind.
4
Small businesses helped
3
Clubs I show up for
8
Students I've tutored
95
Volunteer hours
3
Leadership roles
20+
Design projects shipped
Rebranded a family bakery's menu and signage
Grew our DECA club Instagram from 60 to 480 followers
Made $600 freelancing Canva designs on weekends
Placed 4th at DECA regionals in Principles of Marketing
Tutored 8 sophomores through Algebra 2
Organized 3 beach cleanups with our Key Club
None of this is huge on its own. But stacked up, it's the reason I feel ready for what's next.
Experience
Harbor & Pine Creative · San Diego
Six-week summer internship at a 5-person marketing studio. Sat in on client calls, drafted social captions, and mocked up campaign visuals in Figma.
Outcome
Offered a paid part-time role for senior year weekends.
Word-of-mouth clients, San Diego
Redesigned menus, logos, and Instagram feeds for four small businesses in my neighborhood — a bakery, a tutoring center, a dog groomer, and my cousin's food truck.
Outcome
The bakery's new menu got reposted by a local food blog.
Mission Bay High School
Elected VP of our school's DECA chapter. I run the socials, help newer members prep for competition, and organize our monthly meetings.
Outcome
Highest chapter turnout our school has had in 3 years.
My favorite project so far: a full mini-rebrand for Pan Dulce Sofia, a family bakery two blocks from my school. New logo, new menu, new Instagram — same abuela in the back.
The problem
Their food is amazing but their menu was a printed Word doc and their Instagram hadn't been posted to in 8 months.
What I did
Two weeks of research, 6 logo drafts in Figma, a printed bilingual menu in Canva, and a 30-day Instagram content plan they could actually keep up with.
What happened
Instagram followers went from 190 to 640 in two months. A local food blog reposted the new menu. They asked me to help their cousin's taquería next.
+237%
IG followers
6
Logo drafts
2 wks
Turnaround
$150
First invoice
Leadership
Experience In Action
A visual diary of the work behind the résumé lines.
Recommendations
"Isabela is the student who stays after class to ask how a real agency would have solved the case. She's ready for a college business program."
Ms. Elena Ruiz
Marketing Teacher & DECA Advisor, Mission Bay High
"She redid our menu and our Instagram in two weeks and treated our little bakery like a real client. My daughter now follows her online."
Sofia Delgado
Owner, Pan Dulce Sofia
"One of the sharpest high school interns we've had. Took feedback well, asked good questions, and shipped work we actually used."
Marcus Chen
Creative Director, Harbor & Pine Creative
Courses & Certificates
Resume
Resume · Preview
San Diego, CA · isabela.hernandez@student.example
A simple one-pager for college and internship applications. For everything else — the work, the wins, the misses — you're already looking at it.
Download Resume (PDF)Last updated · October 2026
